ICE MOUNTAIN

I started this process with research and wrote a document for the copy myself. Then I created wireframe sketches of two different designs, and I refined them digitally using  Adobe XD.  Then I created style tiles, where my design started to take shape and get its own personality. Ice Mountain’s site was very cluttered and hard to read. I designed a cleaner navigation, bigger and better header taking up the entire screen, and removed the cluttered text.