New Website

My goal for redesigning the Showtime Cinemas site was to provide the best user experience for two different user groups, reserve seats and browse releases. The current website overwhelms the user with content. My design encourages users to take a specific path. My process started with research and developing the content for the site. I then created two different wireframe sketches and refined them digitally in Adobe XD. I created style tiles to hone in on the site’s style and personality, which I then used to design the final website.

XD Prototype Link