Heart of Hagerstown

I started this process with competitor research and a moodboard for inspiration. I drew up many sketches of logo possibilities. Once I did some sketching, I landed on two logo paths. One rustic and vintage like the small town, and another with a very direct and straightforward meaning like the original. I spent equal time developing both logos for the client, created refined sketches and designs that eventually moved to the computer. I chose new fonts and color schemes to fit the fresh logos in the best way. After many meetings and corrections, the client chose the more original vintage design. To further sell my logo, I created mock email blasts, letterheads, social media pages,  advertisements, and website navigations.